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How a TV Brand Activates an Omnichannel Promotion in 2 Weeks and Acquires ~%30 of Customer Data

By 21 April 2020 June 24th, 2020 No Comments

Challenge:

A leading TV brand was looking for ways to digitalize their campaigns in Europe, due to high operational costs of offline campaigns and difficulties in purchase validations in retailers. The Marketing Manager of the brand described the traditional methods of offline campaign management as, time consuming and not worth the effort in terms of ROI.

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